Commercial partnerships

Commercial presence around
buyer intent.

Not banner ads. Commercial presence in the content your prospects read when they're actively evaluating software, machinery and hardware. Structured commercial programmes for software, machinery and industry suppliers β€” plus a limited Founding Partner tier.

Editorial independence note: Commercial relationships never determine rankings or editorial conclusions on joinery.io. Software reviews and machinery guides reflect our honest assessment. Sponsored placements and partner relationships are clearly labelled. This is not negotiable β€” it's the reason readers trust the platform.
Why this audience is different
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Active research

High-intent visitors arrive through software, machinery and business research queries β€” evaluating products, not browsing. Common search paths include software comparisons, CNC buying guides and machinery reviews.

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Decision makers

Workshop owners, production managers and estimators β€” the people who actually sign off on software and machinery purchases.

⏱️
High intent, high engagement

Many high-intent visitors arrive through software, machinery and business research queries at active evaluation stages β€” they're engaging with calculators, comparison pages and buying guides at points of active purchase consideration.

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Expanding globally

AU now. NZ next. UK and North America on the roadmap. Founding partners expand with the platform.

Partner programmes β€” Phase 1
PROGRAMME A

Software Partner

A$4,500
per year β€” billed annually
βœ“Enhanced profile on your software review page
βœ“Presence on the software comparison page
βœ“Verified Partner badge on profile
βœ“Lead enquiry form on your page
βœ“One newsletter feature per quarter
βœ“Monthly performance dashboard
βœ“Option to post one product update per quarter
Suited to: Cabinet Vision, Microvellum, Mozaik, ERP vendors, estimating software companies
Enquire β†’
PROGRAMME A2

Supplier Partner

A$4,500
per year β€” billed annually
βœ“Enhanced profile in the supplier directory
βœ“Presence on relevant product category pages
βœ“Verified Supplier badge on profile
βœ“Lead enquiry form on your profile page
βœ“One newsletter mention per quarter
βœ“Monthly performance dashboard
βœ“Priority placement as supplier directory expands
Suited to: Blum, Hettich, HΓ€fele, Salice, Grass, Laminex, Polytec, Borg, tooling brands, adhesive suppliers, board/material distributors
Enquire β†’
PROGRAMME B

Machinery Category Lead Partner

A$7,500
per year β€” category lead β€” priority placement for 12 months
βœ“Category lead partner β€” maximum two commercial partners per machinery category (founding lead partners receive priority placement for 12 months)
βœ“Presence on the category buying guide page
βœ“Visibility on the machinery comparison page
βœ“Full brand profile page on joinery.io
βœ“Lead capture form on category pages
βœ“One sponsored educational article per year
βœ“Newsletter mention monthly
βœ“Geographic targeting as platform expands
βœ“Monthly performance report with lead data
Suited to: HOMAG, Biesse, SCM, Felder, Holz-Her and their AU distributors. Maximum two per category β€” founding category partners receive priority placement.
Enquire β†’
5 SPOTS ONLY
PROGRAMME C

Founding Industry Partner

A$10–15k
per year β€” maximum five partners
βœ“Everything in your applicable core partner programme (Software, Supplier or Machinery)
βœ“Founding Partner recognition across site
βœ“Logo on homepage and all section hubs
βœ“Dedicated editorial feature article
βœ“Priority as platform expands to NZ, UK, US
βœ“Access to benchmark data (vendor-level report)
βœ“Quarterly partner strategy session
βœ“Monthly performance dashboard
βœ“Early access to benchmark findings and emerging category insights
Target: Blum, Laminex, HOMAG, Cabinet Vision, Hettich β€” five brands, A$50k–75k ARR
Apply for founding spot β†’
Package summary
Software Partner
A$4,500/yr
Supplier Partner
A$4,500/yr
Machinery Category Lead Partner
A$7,500/yr
Founding Industry Partner (5 spots)
A$10–15k/yr
Data partnerships β€” Phase 2+

The benchmark becomes a commercial asset.

Once we have 100+ AU workshop submissions, the benchmark data becomes genuinely valuable β€” to software vendors who want to understand software adoption rates, to machinery companies who want CNC penetration data, and to operators who want to know where their margins sit relative to peers.

We won't publish until the data is statistically meaningful. When it is, it creates a new commercial product.

Free headline report (AU) Free β€” lead magnet
Full operator benchmark report A$199
Vendor benchmark report (software adoption etc.) A$2,500
Sponsored benchmark section Partner pricing
Custom industry data pack A$10k+

Talk to us about a partnership.

We'll come back with a specific proposal based on your brand, audience and goals β€” not a rate card.